Wish you were here.
You would really love this place!
Your property lives in more places than you think.
Before guests arrive, they choose based on what they see. Your website, booking platforms and guest reviews.
After they leave, they remember how it felt. Your rooms, your space and how everything comes together.
When it all connects, people like it before they get there and love it once they leave.
When it’s working, your property reflects the people behind the brand.
Make your accommodation easy to choose — and feel right when guests arrive.
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Analyse
See your property clearly.
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Define
Decide what to focus on.
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Deliver
Put it all in place.
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Embed
Make it work day to day, consistently.
The Complete
Brand Refresh
The Brand Foundation
So guests understand what you offer and why it’s worth choosing.
Define your positioning, audience, messaging and identity so everything becomes clear, consistent and easy to explain.
The Digital Platform
So your property is easy to understand and easy to book.
Design simple, structured websites that are easy to navigate, easy to understand and built to perform.
The Physical Space
So the experience matches what guests expect.
Design interiors, signage and spatial experiences that bring your brand to life and create a consistent experience in the real world.
The Customer Experience
So every interaction feels clear and consistent.
Design the journey from first enquiry through to follow up, including emails, reminders and communication systems that keep everything clear and consistent.
How Fox Fable can help:
Brand Strategy and Identity
Before anything is redesigned, we get clear on why guests should choose your property.
What makes it different, who it’s right for, and how it should come across — so guests understand it quickly and choose it with confidence.
This sets a clear direction for how your property appears across your website, booking platforms and guest experience, and where you focus your marketing.
What we define
• What makes your property different and where it sits in the market
• Who your property is right for and who it’s not
• Where those guests are looking and booking
• Where to focus your marketing and advertising
• What guests should expect before they arrive
• What you say and how you say it
• Your visual identity (logo, colours and overall look)
• Clear guidelines so everything stays consistent
When this work is most valuable
When your property feels inconsistent, hard to describe, or isn’t attracting the right guests and you need a clearer way to present it so people understand it quickly and choose it with confidence.
Websites and Digital Platform
Your website should help guests understand your property in seconds.
Design a clear, structured website that makes it easy for guests to explore, compare and book with confidence. Everything is organised so your property feels simple to navigate and aligned with the experience guests can expect when they arrive.
What we build
• A clear structure so guests can quickly understand your property
• Website design and build including photography and design
• Simple, easy navigation across all devices
• Content and layout that supports search and visibility
• Booking flow that feels easy and intuitive
• Ongoing updates and improvements as needed
When this work is most valuable
When your website feels unclear, outdated, or doesn’t reflect the quality of your property and you need a simpler, more effective way for guests to understand and book.
Interior and Spatial Branding
Your property is experienced in person, not just online.
We help shape how your space looks and feels so it reflects your property clearly and consistently. This is not about architectural plans or renovations, but about the choices that bring your space together.
What we do
• Translation of brand colours (Pantone and digital colours) into practical schemes for your property
• Colour direction across rooms and shared spaces using real paint selections (Dulux, Taubmans, Resene, Haymes)
• Selection of materials, finishes and fabrics
• Bedding, cushions, furniture and in-room elements
• Lighting and fixtures
• Signage and wayfinding
• Styling and decorative elements
• Alignment between your physical space and how your property appears online
When this work is most valuable
When your space feels dated, inconsistent or disconnected from how your property is presented online and you want a clearer, more considered look and feel without a full redesign.
Customer Communication Systems
Your property is experienced through every interaction.
From first enquiry to post-stay follow up, communication shapes how guests experience your property. We help put clear, consistent communication in place so every message feels considered and aligned with your property.
What we do
• Enquiry responses and booking confirmations
• Pre-arrival emails and SMS messages
• Welcome messages and check-in instructions
• In-room information and compendiums
• Room service menus and guest information materials
• Digital surveys and review requests
• Post-stay follow up communication
• Automated messages that save time and stay consistent
• Alignment between your communication, website and overall property experience
When this work is most valuable
When communication feels inconsistent, time-consuming or unclear and you want a simpler, more reliable way to guide guests through their stay.
See your property the way guests do.
How we work.
Start small or
build it all.
You can begin with a focused review, or move into the areas that matter most to your property. Each part builds on the next, so everything works together over time.
Individual Options
Brand & Visibility Review from $450
Brand Foundation from $1,500
Website (Digital Platform) from $2,500
Spatial Experience from $1,500
Communication Systems from $1,500
Complete Brand Refresh:
All of the above from $5,500
Not sure where to start?
We can take a quick look at your property and point you in the right direction.
When it’s working, your property reflects the person behind it.
It shows up in the details, the space and the way guests are looked after.
It’s something people feel straight away, and take with them when they leave